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E-commerce · Small-batch ceramics studio
A ceramics studio that stopped copy-pasting product links.
Illustrative examples. These businesses are fictional and the stories describe how SocialXReach is designed to be used — not measured results.
The challenge
Every new collection post filled up with “price?” and “link?” comments. The two-person team answered by hand in the evenings, and shoppers often left before a reply arrived.
The solution
A comment-to-DM workflow replies publicly, then sends the product card in a private message. Shoppers who ask about shipping get the shipping FAQ automatically.
The intended outcome
Shoppers get the link while they’re still interested, and the team spends evenings on new pieces instead of the inbox.