A ceramics studio that stopped copy-pasting product links.
Terra & Kiln · Small-batch ceramics studio
- Challenge
- Every new collection post filled up with “price?” and “link?” comments. The two-person team answered by hand in the evenings, and shoppers often left before a reply arrived.
- Solution
- A comment-to-DM workflow replies publicly, then sends the product card in a private message. Shoppers who ask about shipping get the shipping FAQ automatically.
- Outcome
- Shoppers get the link while they’re still interested, and the team spends evenings on new pieces instead of the inbox.