WhatsApp automation
Support and sell where your customers already chat.
Answer common questions, qualify leads and send helpful notifications on WhatsApp — with approved templates and clear opt-in.
Availability: Requires a WhatsApp Business account via the WhatsApp Business Platform. Messages sent outside the customer-service window must use pre-approved templates, and recipients must opt in.
Atlas Outdoor
Automated replies on
Track your parcel
Carrier tracking page
Support triage
Trigger
Incoming WhatsApp message
Condition
Topic detected
Use cases
What you can automate on WhatsApp.
Customer support automation
Resolve common questions instantly and route the rest to your team.
Lead qualification
Ask a few questions and pass qualified leads to sales.
Customer notifications
Send opted-in updates like confirmations and reminders.
Approved messaging workflows
Use pre-approved templates wherever WhatsApp requires them.
Workflow example
Support triage
Common questions are answered right away; anything else goes to a person with context attached.
Trigger
Incoming WhatsApp message
Condition
Topic detected
Order · Returns · Other
Message
Send matching answer
Condition
Resolved?
Quick reply
Action
Assign to support
If not resolved
Benefits and features
Template management
Keep approved message templates organised and ready to use in workflows.
Opt-in capture
Record consent clearly before sending notifications.
Human hand-off
Move a conversation to a teammate with the full history.
Business hours
Set different behaviour for when your team is and isn’t available.
Setup
Get set up in three steps.
- 01
Set up the WhatsApp Business Platform
Verify your business and phone number with Meta.
- 02
Connect SocialXReach
Link your WhatsApp Business account securely.
- 03
Submit templates
Create templates for notifications and wait for approval.
Related integrations
Planned and exploratory integrations — none are live yet.
Shopify
PlannedShare products and look up order status.
HubSpot
PlannedCreate or update contacts when a lead is captured.
Slack
PlannedAlert your team when a hot lead arrives.
Webhooks
PlannedSend workflow events to any HTTPS endpoint.
Start automating on WhatsApp.
Spend less time repeating yourself and more time growing your business.